But hey fuck my description just watch the damn thing:
This apparently arose over getting kicked out of said website and other such internet rivalry which I couldn't care enough to investigate.
But from what I can assess from this "Obsession is Magic" cult is that it is an "extremist" sect of the brony fandom and it treats the show just like how I said, a cult.
I attempted to investigate by going to their blog (its operated by multiple people) but the most recent post had the title pony pics and a "furry" mlp character in a skimpy swimming suit. After the DO NOT WANT alarms went off I promptly left. But anyway, just your typical furfaggotry BS, also I watched part of their most recent youtube video which included his opinion about some change to the MLP tv show which has generated a lot of anger and drama in the brony fandom which I will discuss in my next post that should be fairly soon.